Mitali Sharma
UX/UI Designer & Researcher

The Green Path

Branding

Identity Redesign for Eco-Friendly Hotel:

I created a new identity for a hotel chain when I was working with Indi Design, India.

Key Considerations:

- Brand Recognition; Quick Recall Value; Consumer Analysis; Brand Philosophy; Easy Adaptability; Design Consistency

Keywords:

Sustainable; Eco-Friendly; Way of Life; Organic; Preserve; Recycle

Software: Adobe Illustrator, Photoshop

Timeframe: September 2015 - February 2016

My role: Branding, Illustration, Content

The Green Path
Identity Explorations

Identity Explorations

The Green Path
The Green Path
Final Identity

Final Identity

Branded House - FedEX Group

Branded House - FedEX Group

The Green Path
The Green Path
Color Mood-board

Color Mood-board

Proportion Details

Proportion Details

Safe Space & Minimum Size

Safe Space & Minimum Size

The Green Path
The Green Path
The Green Path
The Green Path
Visiting Cards & Bag

Visiting Cards & Bag

The Green Path