Identity Explorations
The Green Path
Branding
Identity Redesign for Eco-Friendly Hotel:
I created a new identity for a hotel chain when I was working with Indi Design, India.
Key Considerations:
- Brand Recognition; Quick Recall Value; Consumer Analysis; Brand Philosophy; Easy Adaptability; Design Consistency
Keywords:
Sustainable; Eco-Friendly; Way of Life; Organic; Preserve; Recycle
Software: Adobe Illustrator, Photoshop
Timeframe: September 2015 - February 2016
My role: Branding, Illustration, Content
Final Identity
Branded House - FedEX Group
Color Mood-board
Proportion Details
Safe Space & Minimum Size
Visiting Cards & Bag
